Mood Support
Mood is an elongated state of mind that remains a prominent subject of research due to the significant effects it has on overall health and wellness. Mood is an affective state which influences emotional and behavioral conditions.
Products capable of improving levels of joy and trust, in turn reducing or eliminating fear, disgust, sadness, and anger, must be prioritized in natural health research. With more and more consumers expecting scientific substantiation for marketing promises made, clinical trials on mood-supporting products are now a must.
Findings from a clinical trial unlock numerous new avenues for marketing, brand integrity, and even stability. These findings allow you to legally and ethically make marketing claims that your product improves overall mood and life satisfaction. They also supply the documentation required for FDA and FTC compliance.
When measuring mood, it is important to measure both the general state of mood along with the emotions that follow. To substantiate a mood-support alleviating claim, you need endpoints that accurately and directly measure the target of your claim. NRI helps you achieve this with our proprietary NRI Mood Measurement (NRI-MM).
FH-MM was developed by our researchers and is the first tool of its kind to not only be created with the natural products industry in mind, but to represent a comprehensive and holistic view of measuring the six universal emotions. Our multidimensional measurement is capable of analyzing the individual's state of joy, sadness, anger, fear, disgust, and trust. It concentrates on the fundamental cognitive states of mental health which can be improved in your consumers.
A mood-enhancing natural products trial at NRI will typically focus on these 6 primary endpoints. Each product has unique needs, so your trial's specific endpoints will be determined through collaboration between your marketing goals and our research team, ensuring that they match your product's greatest effects. Our most commonly used mood-focused endpoints include:
e:
JOY
Happiness or joy is a fundamental human mood state that is closely related to positive health outcomes.
SADNESS
Sadness is another fundamental human state that is transient in otherwise healthy individuals.
TRUST
Trust is a mood state which indicates feelings of safety, security, and confidence.
FEAR
Fear is part of the stress response and is related to basic human survival. It involves feelings of dread and anxiousness.
ANGER
Anger is a mood state that can be associated with the stress response. It is linked to negative health outcomes such as diabetes and coronary heart disease.
DISGUST
Disgust is a survival-related mood state and, like prolonged fear states, is associated with the stress response and long term negative health outcomes.
Mood Support Clinical Trials
Evaluating the effects of products on mood can be complex because mood is not only a highly individual endpoint; it is influenced by a wide range of factors. NRI's combines the psychology of mood with cutting edge methodologies to complete trials capable of identifying even slight improvements to mood.
Working with NRI for a high quality clinical trial with a mood-focused outcome is a worthwhile investment as these studies have the potential to substantiate claims such as:
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supports mood
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reduces stress and frustration
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enhances mood balance
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for relief from mild mood changes associated with stress
Mood may be a primary endpoint for a brief intervention–such as an aromatherapy inhalation blend or music therapy. It can also be a secondary or even tertiary outcome for long-term interventions that target other primary outcomes.